ben & jerry’s
HOW A VALUES LED APPROACH & COMMITMENT TO SERVE YOUR COMMUNITIES RESULTS IN EXTRAORDINARY OUTCOMES FOR EVERYONE & REWARDS MONEY CAN’T BUY.
From the rugby field to codifying world class global brand experiences across Australia, UK and Asia, Sean Farrell has always being about the people and his teams. Now as Head of Retail ANZ for Ben & Jerry's, he talks about how a commitment to prioritising always doing the right thing for your communities will always inspire you to achieve extraordinary outcomes for everyone and rewards money can't buy.
------------------------------------------------------
November 2020
1.36 Career History & Achievements
2.03 Choosing A Career Where You Can Have The Biggest Impact For Others
4.16 Retail As The Coal Face
6.46 A Values Led, Open Mind To Life Experiences
9.50 Joining Ben & Jerry’s as National Retail Manager ANZ
11.32 Ben & Jerry’s ‘GLOCAL’ Community Approach to Growth In ANZ
14.52 A Social Mission Brand, That Happens To Make The Best Ice Cream In The World
15.30 The Brand Is Not The Most Important Thing Using Power Of The Brand To Help The Right People Make The Right Change
Earning The Right To Speak Up
16.30 GLOCAL | The Best Of Both Worlds
17.00 Creating Authentic, Local Resonance For A Global Brand
18.39 2020 COVID Priorities | Franchisees & Mutual Support For Partners & Suppliers
21.22 Community Focussed Action Driven By Integrity, Not Applause
22.35 The Gold Star Standard | Force For Good & Force For Growth + Interdependence
23.33 The Impact of Black Lives Matter With Gen Z For Ben & Jerry’s Brand
25.29 Measuring Campaign Success On Systemic Change, Not Sales or Brand Awareness
Social Mission At The Core Of Business Operating Principles
27.46 A Focus On Impact For Others & Doing The Right Thing First, The Results Will Follow
29.12 How Standing For Something As A Way Of Being Magnetizes People To You Easily
A Foundation Of Integrity Takes Years To Build
30.27 Businesses Has A Responsibility To Give Back & Can Be A Force For Good & Growth
31.15 Committed To Lead By Example & The Slow Dollar For Social & Environmental Justice
33.28 Retaining Social Activism DNA Within A Multinational Corporate Agenda
38.01 How Ben & Jerry’s Values Are Reapplied in ANZ
39.51 Values Led Sourcing & Hiring To Support Local ANZ Partners
43.55 Brand Purpose Is An Internal Company Remit, Not An Agency’s
44.18 The Pure Foundation Partnership
46.35 Ben & Jerry’s x Pure Foundation ‘Stores For Change’ Initiative
49.30 Progress Is More Important Than Perfection To Effect Change
52.00 Why The Top 5% Earners Are Responsible For Looking After The Other 95%
53.01 Why Doing The Right Thing Is Always Worth It